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New Music: L Devine

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With a sophisticated brand of pop, driven by her own personality and contempt for the generic, L Devine is on the cusp of becoming a superstar. In her relatively short career so far, the North East England born artist has started to conquer one of the most competitive industries in the world, all achieved without compromise.

L Devine’s music is utterly danceable, deeply personal and filled to the brim with self-belief. Most importantly it’s really rather excellent. Great talent has a habit of attracting more great talent, and L Devine has spent most of her year flying between London and Los Angeles, working with some of the best songwriters and producers in the pop-music game. Her single Nervous was produced by the Charli XCX endorsed SIBA, and co-written with John Hill (Rihanna, P!NK, Shakira)

Born and raised in Whitley Bay in Tyne and Wear, L Devine (real name Olivia Devine) started making music at an early age when her best friend at school introduced her to punk rock and, in particular, the legendary Sex Pistols. They formed a band, and at the tender age of seven, Devine started figuring out how to write her own songs. Everything changed for L Devine when she discovered the music of pop-icon Michael Jackson.

Not enjoying school life, L Devine found her love of music and songwriter gave her a way of coping with the struggles of being a teenager, and quickly started churning out music at the rate of one song a day. One viral video later, a mash-up between one of her songs and the Beyonce single Mine and the burgeoning songwriter knew that is what she wanted to do as a career.

Originally pitching herself a songwriter, L Devine sold her car, saved up as much money as she could and headed down to London in search of a publishing deal. What she got was offers of a publishing deal and a record deal as well. After a flood of offers, Warner Music landed her signature.

Her debut EP Growing Pains dropped in late 2017, winning plaudits and support from the likes of Fadar, i-D and Rolling Stone. The five-song collection is a snapshot in time for the young Northerner, finding her feet in the world that she’s now established herself in.

Since the release of Growing Pains, L Devine has spent an increasing amount of time working in sunny Los Angeles. Rather than be daunted by the challenge of fighting for studio time against pop’s already established elite, the singer/songwriter has thrived and worked with some of the most well-respected songwriters working today including Justin Raisen (Sky Ferreira, Charli XCX), Burns (Britney, Ellie Goulding), Al Shux (Lana Del Rey, Alicia Keys) and Ian Kirkpatrick (Dua Lipa, Selena Gomez)

Essential Tracks

The official video for single Nervous. The track is taken from L Devine’s upcoming as-yet-untitled mixtape and has been championed by Zane Lowe.

Peer Pressure is an utterly relatable jam about feeling like you have to conform to be popular.

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